Changes to the YouTube Partner Program

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YouTube has become the go-to platform for creators to reach out to a vast and vibrant community, for viewers to get entertained and increasingly so, even learn. And of course, how can we leave out advertisers from this ecosystem. With 2017 being nothing less than challenging for the platform in terms of brand and viewer safety, YouTube has continuously introduced new ways in its efforts to provide all sides of the ecosystem with a safe and entertaining experience. 

Along with changes to Google Preferred, YouTube also recently announced new changes to its YouTube Partner Program (YPP). In their first YPP announcement last April, the rule was for creators to have generated a minimum of 10,000 views. Instead of only focusing on views, YouTube will also be taking into account engagement metrics and channel size.

Therefore for creators to be eligible to join the YPP, their channels should have generated 4,000 hours in watch time in the past 12 months, and have a minimum of 1,000 subscribers. Even though a channel has met these requirements and applies to YPP, it will still go through screening for any type of strikes, spam and other flags. 

These new requirements have already started taking effect for new channels, but YouTube has allowed for a 30 day grace period for existing channels on the platform. Therefore on February 20, existing channels which have not generated a total of 4,000 hours in watch time or 1,000 subscribers will no longer be able to monetize their content. 

Smaller creators can continue thriving from YouTube’s creator academy and by reaching out to YouTube Help, in order to improve their content and engagement and be eligible for YPP. 

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