Is it all about YouTube for kids content?

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During VidCon Europe’s first day, Andreas Giannikos of Zouzounia TV joined other Kids Content industry expers in a panel to discuss the future of Kids Content in the online video industry.

The panel tackled all the different platforms available where kids content can be distributed inlucing leading names such as YouTube and Facebook and emerging ones such as Roku. However, it cannot be denied that the dominant player still remains to be YouTube and as Andreas mentioned during the panel, “As a free app, Facebook can rival YouTube, but the platform does not attract the kind of audience that consumes kids content”.

 

Andreas Giannikos alongside James Creech, Fabienne Fourquet, Will Mahmood and Jean-Philippe Randisi (L-R).

 

Surely, there are several new opportunities coming into the surface regarding kids content, not just in terms of its distribution, but also for branded deals but the most important factor that is always top of mind is safety and the kind of kids content that is being made available. As mentioned by Fabienne Fourquet, “Parents are ready to pay for a subscription model” to ensure that childen have access to safe content. Andreas and the rest of the panelists touched upon the controversial issue of kids safety on YouTube extensively.

With several new revenue streams airising in the field of kids content as well as subscription services that are increasingly including kids content in the portfolios they are offering, it is safe to say that there is a lot of potential that will be uncovered in the coming months.

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