YouTube is where you upload your videos and reach out to your audience to entertain and inspire. But your go-to video platform is also where brands and advertisers choose to reach out to their target market through your content. Just as YouTube has been protecting content creators on the platform, they have taken extra steps to also protect their advertisers.
Two steps that YouTube has taken in order to ensure that content creators create advertiser friendly content are:
With the recent changes in how the YouTube algorithm screens videos it is only natural that seeing that yellow dollar sign frustrates you. We know that when that yellow sign appears it means that YouTube’s system has deemed it as inappropriate for advertisers content to play on your video and as a result your video does not generate revenue. So what does inappropriate content actually mean? Some of the factors that are considered as inappropriate are:
Violence - anything that displays actual violence or even violent scenes from events you have witnessed.
Inappropriate language - this does not only refer to vulgar language but also language that is used to bully or harass others.
Drugs and other illegal substances - Anything that has to do with you using or even just showing illegal substances is a no no for YouTube.
“Controversial” topics - This can range from political topics, war or even natural disasters. Whether you are showing actual scenes or talking about topics like these, may lessen ads being shown on your content.
In order to avoid such instances and continue generating revenue from ads playing on your video, firstly you should simply try to follow YouTube’s guidelines. If your content adheres to the guidelines and the yellow dollar sign still appears, it is a lot easier to appeal for it to be reviewed and have monetization reactivated.
Secondly, ensure that the thumbnail and title you use clearly represents what your content shows. You already know that using misleading thumbnails and metadata does not help you grow your channel, so a lot of you are probably already using them correctly. However, if you’re not, advertisers are more likely to target your content if your thumbnails and metadata represent your content well. Moreover, YouTube’s automated classifiers picks up on both your thumbnails and metadata, so it is important that you get these right from the first go.
As video screening is based on machine learning, we encourage you to appeal for a review if you think your video is aligned with YouTube’s guidelines and has the appropriate thumbnail and metadata.