YouTube is used by millennials when they search for many different types of content. According to audience profiling surveys, the Food/Cooking/Recipe genre has ranked 4th amongst the top 10 categories that users highly search for.

Food is one of the fastest growing genres on YouTube and views for food-related content increase more than 170% year-over-year. 

Here are some of the best practices in order to turn your channel into a tasty destination for your fans: 

  • Place the spotlight on the food 
  • Make it easy to follow along 
  • Find your niche 
  • Offer the basics 
  • Don’t just stick to recipes
  • Organize your channel for easy discovery 
  • Make viewers feel special 
  • Collaborate with other channels

Nowadays, everyone wants to make a video viral. But how can you achieve this? The new trend in cooking is to create short videos that can be uploaded across all social media platforms. This is also a great way to further enhance audience engagement and drive traffic to your YouTube channel.

Take Tasty Videos - a great example on how to dominate a niche audience. They started off on YouTube in early 2016 and in just over a year they have attracted an audience of over 2M subscribers and generated more than 300M views. The ingredients behind their success, are elements you can adopt too:

  • Brevity: Short but engaging videos able to grab audience’s attention!  
  • Simplicity: Keep it simple - let the audience feel free to try these new recipes!
  • Fit for the audience: To the point - Analyze the target audience’s needs and offer what they want!
  • Highly shareable: Brevity, Simplicity and Relevance are combined in a perfect way, making their content easily shareable.
  • Visual power: They know how to grab viewers attention!
  • Being everywhere: Youtube, Facebook, Twitter, Instagram, Pinterest and Vine. - They are everywhere! You should be too!